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Laulima was founded by conservation biologist and artist Danya Weber, who wanted to preserve biodiversity in Hawaiʻi while reconnecting people with the plants and animals in Hawai'i.
Since 2017, Laulima has been increasing community involvement in conservation and reintegrating native species into their everyday lives. Laulima fosters advocacy for native Hawaiian flora and fauna.
Their entire product line (apparel, home goods, accessories, and more) is aimed at raising awareness of endangered Hawaiian species, re-integrating native plants and animals into the culture, and building support for conserving native species.
All of the purchases from Laulima Hawai'i directly support conservation efforts throughout Hawai'i, including endangered species protection and ecosystem restoration. Together, with the help of their customers, Laulima Hawai'i's hope is to build resilience against climate change in Hawai'i.
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Instagram: @laulimahawaii